personal view

i was born in tehran on the first days of spring in 1988 and grew up being a professional tennis player and a music lover and after all, an ever-top student.

in 2006, i entered university of tehran, faculty of fine arts as a graphic design student. ever since, design has become my profession, my way of life; the way to see, to hear, and to think above all.

being top student in my bachelor's degree, i straightly entered the master program for graphic design in 2011 in the same university and graduated in 2014. eager to know new academic environments, i tried education in north america, at OCAD university, and returned home with new design experiences and insights. 

professional view

i started working from the very first years of studying to put my academic knowledge into professional practice. pursuing my career as a designer and art director with different advertising agencies and branding studios such as resaneh khallagh, daarvag international, articulate branding, carno creative studio, mitra shahsavand design studio and after all working as a freelance designer and art director challenged me to be creative every day and keep my information up-to-date in art and design. moreover, these experiences have driven me forward to explore further in depth of the brand strategy knowledge.

by definition, brand strategy is a long-term development plan of a successful brand in order to achieve specific goals. enjoying various design skills, it includes all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. building a strong interaction between brand and customers is crucial to create a strong and attractive brand identity design.

i believe that human-centered design thinking can play an efficient problem-solving role to find efficient solutions for global challenges. going far beyond just a logo, a slogan, or products and services, strategic thinking helps your brand define what it stands for, the promises it makes, and the personality it conveys.

as a brand designer and art director, i am on my way to put my knowledge and experiences into new adventures of design direction through working on different branding projects individually.

in continuance of my professional presence, i have taken part in different group design exhibitions in IRAN, MEXICO, BELGUIM, USA and won the first prize in second BIENNIAL exhibition of IRANIAN packaging designers for creativity in experimental projects.

i have also received COMMENDED AWARD from world brand design society, for two years in a row (2022/2023) for 2 of my brand design projects, JOU ACCESSORIES and NARENJI.

in recent years, along with my professional career in brand design, my typography experiments and exclusive 3D typography style, has become my passion in world of design, which led to wining 2022 TDC ASCENDERS competition in NEW YORK.