personal view

i was born in tehran on the first days of spring in 1988 and grew up being a professional tennis player and a music lover and after all, an ever-top student.

in 2006, i entered university of tehran, faculty of fine arts as a graphic design student. ever since, design has become my profession, my way of life; the way to see, to hear, and to think above all.

being top student in my bachelor's degree, i straightly entered the master program for graphic design in 2011 in the same university and graduated in 2014. eager to know new academic environments, i tried education in north america, at OCAD university, and returned home with new design experiences and insights. 

 

professional view

i started working from the very first years of studying to put my academic knowledge into professional practice. pursuing my career as a designer and art director with different advertising agencies and branding studios such as resaneh khallagh, daarvag international, articulate branding, carno creative studio, mitra shahsavand design studio and after all working as a freelance designer and art director challenged me to be creative every day and keep my information up-to-date in art and design. moreover, these experiences have driven me forward to explore further in depth of the brand strategy knowledge.

by definition, brand strategy is a long-term development plan of a successful brand in order to achieve specific goals. enjoying various design skills, it includes all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. building a strong interaction between brand and customers is crucial to create a strong and attractive brand identity design.

i believe that human-centered design thinking can play an efficient problem-solving role to find efficient solutions for global challenges. going far beyond just a logo, a slogan, or products and services, strategic thinking helps your brand define what it stands for, the promises it makes, and the personality it conveys.

as a brand designer and art director, i am on my way to put my knowledge and experiences into new adventures of design direction through working on different branding projects individually.

in continuance of my professional presence, i have taken part in different group design exhibitions in IRAN, MEXICO, BELGUIM, USA and won the first prize in second BIENNIAL exhibition of IRANIAN packaging designers for creativity in experimental projects.

i have also received COMMENDED AWARD from world brand design society, for two years in a row (2022/2023) for two of my brand design projects, JOU ACCESSORIES and NARENJI and at the very begining of 2024 i won BRONZE AWARD from WORLD BRAND DESIGN SOCIETY in brand redesign category (2023/2024).

in recent years, along with my professional career in brand design, my typography experiments and exclusive 3D typography style, has become my passion in world of design, which led to wining 2022 TDC ASCENDERS competition in NEW YORK.

KOMOLIFE

REBRANDING / BRANDING SERVICES / PACKAGING /

KOMOLIFE

REBRANDING / BRANDING SERVICES / PACKAGING /

TDC ascenders 2022

TYPOGRAPHY DESIGN / 3D DESIGN /

TDC ascenders 2022

TYPOGRAPHY DESIGN / 3D DESIGN /

JOU

REBRANDING / BRANDING SERVICES / PACKAGING /

JOU

REBRANDING / BRANDING SERVICES / PACKAGING /

NARENJI

BRANDING / TYPOGRAPHY / PACKAGING /

NARENJI

BRANDING / TYPOGRAPHY / PACKAGING /

TRUFFLE

REBRANDING / BRANDING SERVICES / PACKAGING /

TRUFFLE

REBRANDING / BRANDING SERVICES / PACKAGING /

PROMIZER

BRANDING / UI DESIGN /

PROMIZER

BRANDING / UI DESIGN /

BAAZISH

BRANDING / BRANDING SERVICES /

BAAZISH

BRANDING / BRANDING SERVICES /

LOVE COLLECTION

branding

LOVE COLLECTION

branding

BEL

BRANDING / PACKAGING / BRANDING SERVICES /

BEL

BRANDING / PACKAGING / BRANDING SERVICES /

AZNO

BRANDING / BRANDING SERVICES /

AZNO

BRANDING / BRANDING SERVICES /

FAAM DESIGN

BRANDING / BRANDING DESIGN / BOOK COVER DESIGN /

FAAM DESIGN

BRANDING / BRANDING DESIGN / BOOK COVER DESIGN /

BOOK HALL

BRANDING / BRANDING SERVICES /

BOOK HALL

BRANDING / BRANDING SERVICES /

MMT

BRANDING / UI DESIGN / INTERIOR DESIGN /

MMT

BRANDING / UI DESIGN / INTERIOR DESIGN /

NED

BRANDING /

NED

BRANDING /

CREATIVITY PACKAGES

PACKAGING /

CREATIVITY PACKAGES

PACKAGING /