personal view

i was born in TEHRAN on the first days of spring in 1988 and grew up being a professional tennis player and a music lover and after all, an ever-top student.

in 2006, i entered UNIVERSITY OF TEHRAN, faculty of FINE ARTS as a graphic design student. ever since, design has become my profession, my way of life; the way to see, to hear, and to think above all.

being top student in my bachelor's degree, i straightly entered the master program for graphic design in 2011 in the same university and graduated in 2014. eager to know new academic environments, i tried education in NORTH AMERICA, at OCAD university, and returned home with new design experiences and insights. 

professional view

i started working from the very first years of studying to put my academic knowledge into professional practice. pursuing my career as an art director and creative designer with different advertising agencies and branding studios and after all working as a freelance art director and designer challenged me to be creative every day and keep my information up-to-date in art and design. moreover, these experiences have driven me forward to explore further in depth of the brand strategy knowledge.

i believe that strategic and human-centered design thinking can play an efficient problem-solving role to find efficient solutions for worldwide challenges. going far beyond just a logo, a slogan, or products and services, strategic thinking helps your brand define what it stands for, the promises it makes, and the personality it conveys.

as an art director and creative designer, i am eager to leverage my knowledge and experiences in embarking on new adventures in design direction through working on various creative projects.

in continuance of my professional presence, i have taken part in different group design exhibitions in IRAN, MEXICO, BELGUIM, USA and won the GOLD PRIZE in second BIENNIAL exhibition of IRANIAN PACKAGING DESIGNERS for creativity in experimental projects.

i have also received COMMENDED AWARD from world brand design society, for two years in a row (2022/2023) for two of my brand design projects, JOU ACCESSORIES and NARENJI and at the very begining of 2024 i won BRONZE AWARD from WORLD BRAND DESIGN SOCIETY for KOMOLIFE in brand redesign category (2023/2024). in continued success of KOMOLIFE, i also won the GOLD AWARD from MUSE CREATIVE AWARD competition (2024).

in recent years, along with my professional career in brand design, my typography experiments and exclusive 3D typography style, has become my passion in world of design, which led to winning the 2022 TDC ASCENDERS competition in NEW YORK, and being recognized as one of the top 25 talents in type design, typography, and lettering worldwide, specifically among those aged 35 and under.